Screen Shot 2019-02-28 at 6.54.15 PM
“So you want to start another business?” my mom and dad asked, back in 2016. “Are you NUTS?”

I don’t blame them. By then, I had not only left a lucrative corporate career, but had already experienced one failed venture* (*I am aware that there is no such thing as failure. Humor me). Their resistance, though valiant, was futile. I didn’t want to return to the fluorescent lights or the set schedule. I wanted to try and make a massive difference in people’s lives doing what I actually love. So, I set out where thousands had gone before, waving my flag and declaring: “I am an entrepreneur!” Though the business took off immediately, it has been far from easy. Today, I am here to tell you about why it wasn’t easy, how I have made it easier, and how you can learn from my experience to make it easier for you, too.

As an enlightened person, I view the struggles, the lessons, and the setbacks as all part of a bigger plan. However, as actual human me, I also know full well that when we are in it, the struggle can feel unbearable. You struggle, you strive, you go broke five times a year, you don’t see the next steps, you get rejected, you stay up late – you name it, the entrepreneur has experienced it. But in my case, the first two years of my business have not been easy because of these actual hardships –but because I made them hard – with my expectations and attachments to how things should look. From day one, I was always trying to get to the next level: the bigger book deal, more followers and subscribers, more clients, and more sales, and more accreditations, believing success was tied to these. It was like I had something to prove.

Last month, TED rejected my second pitch for a talk, Forbes was unable to run a story they wanted to do about me because my luxury clients declined to participate, and a light bulb went off in my head. At long last, something shifted. I experienced a radical breakthrough that changed everything for me. I took the following days off, and instead of looking outside of myself for the solution, I shifted inward. I thought: “If I want my business to work smoothly, I have to make sure I am working smoothly.” As a result, I put myself on a new diet: a diet of health, down time, and being easy on myself. A diet of taking this one step at a time. A diet of absolutely nothing non-essential, and everything in its time.  A diet that strictly forbad me to interact with difficult companies I did not need on my resume any more just because of their brand name, a diet that limited my intake of the news (Trump isn’t conducive to happiness), and a diet that focused on my appreciation for coaching, for my wonderful clients, and for the great work I get to do.

Within weeks, my business flourished to new heights. After a period of stagnation, the business once again hit six figures, and I finally made strides with the book I have been pitching, and I created my first retreat – which sold out within days- making my business independent and allowing me to work and scale with greater ease than ever before. If I could go back to my original hustler self — the one who was always striving; the one who was always working around the clock – I’d tell her to drop the oars and remind her that she is doing a great job.

The lesson of this story is simple: your business won’t work unless you do. Don’t worry about getting “there”; the journey really is the reward, and if you disconnect from that, you will miss the whole point. Focus on your mission over money, on service over acclaim. Prioritize self-care; it’s connected to your abundance. And from there, keep showing up. You’re going to be just fine, superstar.

What would you tell your younger entrepreneur self?

Keren Eldad

Keren Eldad is the founder of With Enthusiasm ™ coaching, a motivational speaker, a crisis counselor and an award winning marketing expert. She has appeared on TV, Radio, and Podcasts, and has been featured in numerous articles, including on Bravo, Cosmopolitan, and The Huffington Post, and is the author of the upcoming book: “All Your Problems Solved Forever.” Keren’s passion is to travel the globe helping people reach their highest potential, and sharing insights and support thinking that bucks any degree of anxiety, and slingshots the audience into lasting happiness and fulfillment.